Collaborations

Kim Kardashian West partners with Coty


30 06 2020

Kim Kardashian West has announced she's signed a deal with Coty to 'further develop' her beauty business globally.

As part of the agreement, Coty has secured a 20% ownership interest in the US beauty mogul and reality star's business for $200m, and Kardashian West and her team will 'lead all creative efforts in terms of product and communications initiatives, building on her remarkable global reach capabilities through social media'. She commented 'This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world'.

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